Adam writes… A few tips and home truths about why it’s best to book direct with your tour guide and not with a middle man operation
Shop Local. Shop Small
When you book directly with London Music Tours, your ticket price is not subject to any extra, hidden fees. And you will NOT be contributing to profits such as these big operations, based overseas, that offer tours here in London. The figures below are from a Google search (14th May 2026)…
Get Your Guide revenue 2025 – approaching 1 billion Euros
Tripadvisor, owners of Viator revenue 2024 – $1.8 billion
AirBNB revenue 2025/26 – $12 billion
Sandemans New Europe revenue 2025 – £40 million
Big Companies = Higher Prices for You
An illustration: The Rock’n’Roll London walking tour with London Music Tours costs £20, with concessions at £15. You can join for as little as £10 if you have the London Walks Discount walkabout Card. An equivalent tour via Get Your Guide can cost as much as £17 MORE per person.
I’m also proud to say that I NEVER put tour prices up at so-called “high season”.
Troubleshooting? No Trouble At All
If you have a query or a problem with your booking, I will deal with it personally. Sure, it may take me a few hours to get back to you – I am a one man band operation and am often away from my desk leading tours. But I will get back to you. In person.
Running late for your tour? Can’t find your guide? The AI “chat” responses from a big company just cannot compete with a real person when you are running late or a bit lost.
Doesn’t A Big Company Have A Wider Choice Of Tour Guides?
If you contact me for a tour and I am unavailable, I know a wide range of excellent, fully qualified London tour guides all with public liability insurance who could easily meet your needs. For example my colleague Ollie Ford, a Blue Badge Guide, leads fantastic tours. And the famous London Walks company covers all aspects of London.
Doesn’t A Big Company Offer A Wider Choice Of Tours?
I offer almost 30 different walking tours in London on regular basis. And if you book a private tour, you can go bespoke at NO extra charge. use the form at the bottom of this page to enquire about private tours
With every passing month it gets harder to be seen and heard in a marketplace where big companies put profit before passion. Please book direct with your guide.
Step In Time on a Music History Tour with me soon,
All best
Adam
London,
18th May 2026
